LETTER: Wine makers own worst enemies
As markets are drawn downwards by one economic seizure after the next, the issue of fees in a low-return environment has become extremely contentious. IT SEEMS the Western Cape has its own cosy and incestuous little wine community. Simply monitoring Twitter, there are a whole array of events on the go all the time, invariably with the same suspects.
Yet to read the excellent Penny Haw (Mixing South Africa wines with Big Apple savvy, May 27) where she interviews the biggest exporter of South African wines to the US, Cape Classics, is to read about the real world. This should be something all Western Cape wine producers read.
Comments like: South Africa falling behind in their marketing in the US, compared with New Zealand, Australia and Chile; eternal unwillingness and/or ability to collaborate; don’t support one another; not producing wines to suite the US palate (South Africa tends to use phenolically unripe fruit); not all South African producers want to listen to our advice — all objective comment given freely. In the Western Cape, to read some of the tweets or more learned columns, whilst some are just hot air, is to enter an at times toxic world.
One writer even has the nickname "toxic", and seems proud of it.... Read the full, comprehensive news article and discuss at Business Day