Faking it: SA politicians on Twitter
While South African political parties and their leaders gather Twitter followers by the thousand, they may be shouting into an empty room. From established “tweeters” like Democratic Alliance (DA) leader Helen Zille, to new parties such as the Julias Malema-led Economic Freedom Fighters (EFF) garnering support – politicians from all sides of the South African political spectrum are finding a voice online. But while these groups and individuals have gathered followers in the tens of thousands, a suprising amount of digital “supporters” aren’t actually around to hear their message – or may not be not real at all.
According to the site, spam accounts tend to have few or no followers and few or no tweets – but tend to follow a lot of other accounts. When looking at South Africa’s political parties on Twitter, the ruling party, the ANC, also rules the roost in terms of followers on its official accounts – as well as the percentage of fake followers.
While the ANC’s official Twitter account has the highest number of followers out of the political parties measured, it also has the lowest amount of active users and highest amount of fake users. ANC leader and South African President Jacob Zuma, tweeting under the handle @SAPresident, has amassed 265,026 followers – of which 38% are fake, 38% inactive and 24% considered good.
The DA’s official Twitter account (@DA_News) has ammassed close to 32,000 followers – however, only 41% of those are considered “good”.... Read the full, comprehensive news article and discuss at BusinessTech